Scope

What a business, and a website that drives a lot of it! Built using Flatsome UX Template for WordPress, this site has gone through many transformations and 3rd party integrations for the sake of improving user experience. It has stood the testament of time and has become an example of a specific practical solution as an answer to growing business and consumer needs.

First of all, starting a breakdance ( properly Breakin’ ) studio business when the market is practically non-existent is an uphill battle no matter how you look at it. But S.O.B. was not the first to do it and had a few existing hip hop studio businesses to compete with. Besides the business model and a relentless pursuit of growth from the studio leadership, there was a need for School of Breaking to make its statement.

My goal as a Web Designer and Developer was to create a brand presence that helped SOB curb some of the existing negative stereotypes of street dancers such as not being tech savvy or too dramatic, uneducated and unprofessional, and so on, and establish a sense of trust and vision with potential customers. By incorporating a modern and clean design, setting up seamless check-out process, utilizing Mailchimp, Social Media and setting up the tone of the communications, I helped the business gain strategic technological advantage and allowed leadership focus on building necessary social relationships with students, parents, and community members. 

While overseeing graphics, emails, photography, I put strong focus on strategic usability improvements especially those that align with the “less clicks” thought processes and allows to streamline time-consuming business functions. For example, by implementing Square, custom fields, and specific communication campaigns, SOB is now accepting most of its registrations online, accumulating close to 1MM in online sales to date.  

With School of Breaking, I am currently exploring opportunities to enhance customer CRM and provide students and partners with even more personalized experience.